Email to Frank: Marketing Foundation Summary
This is the email I sent my brother-in-law Frank after building out his marketing foundation using Main Branch. Part of the Three-Day Sprint: Jan 22-25, 2026.
Hey Frank,
I’ve been building out your marketing foundation and wanted to share where we are. You’ve given me a lot of great material - the brochure, business card, your training methods, values, everything. Here’s the summary and what I still need from you.
What’s Been Set Up
I created a complete marketing system for F.R.E.S.H. FIT. Everything is documented and organized so we can generate consistent content, ads, and messaging.
What’s documented:
- Your offer (pricing, consultation process, locations, services)
- Your training methods (Santo 6, 10 for 10, Rep Wave)
- Your audience (7 client segments based on market research)
- Your voice (taglines, tone, phrases, what to say/not say)
- Your brand (logo, colors, photos, brochure, business card)
- Your competitors (7 trainers in Atlantic County analyzed)
Your Competitive Advantage
I researched personal trainers in Egg Harbor Township and Atlantic County. Here’s what makes you different:
What competitors offer:
- Atlantic County Fitness - Full gym with amenities (sauna, childcare)
- Atilis Gym - Open late, lots of equipment
- CrossFit OTG - CrossFit community
- Body Of Gains - Early/late hours, nutrition focus
- Island Gym - 24/7 access, smoothie bar
What NO ONE else offers:
- Faith-based approach - F.R.E.S.H. values are completely unique in this market
- Teacher background - 20+ years means you know how to EXPLAIN things, not just demonstrate
- Flexibility - Home gym, their home, their gym, online. No one else offers all four.
- Branded methods - “Santo 6” and “10 for 10” are memorable. Competitors have nothing like this.
- Obstacle course credibility - Your Spartan race photos show you compete yourself
- Price point - $30-40/hr is competitive. Some charge $60-80.
What Clients in Your Area Say They Want
These are actual quotes from competitor reviews:
- “I’ve never felt judged” - Fear of judgment is huge
- “He is so patient and helpful” - Patience matters more than intensity
- “He coached me through my first ever bar muscle up!” - They want achievements
- “I followed every fad until I met him” - They’re tired of being confused
- “No falling off under his watchful eye” - They need accountability
Your approach addresses ALL of these.
Your Ideal Clients
Based on the research, these 7 types of people are perfect for you:
- Confused Beginners - Tried every fad, just want clear guidance
- Gym-Intimidated - Scared of judgment, prefer private settings (your home gym is perfect)
- Tried-and-Failed - Started and stopped many times, need accountability
- Busy Professionals - Need flexible scheduling
- Faith-Aligned - Want fitness connected to purpose and values
- Parents/Families - Want to model health for kids
- Seniors - Need patience and modified exercises
What I Still Need From You
Just two things:
1. Client Testimonials
Do you have ANY clients (past or present, even informal) who could give you a quote? Even a text message works. I’m looking for:
- What they struggled with before working with you
- What changed after
- Any specific results (weight lost, strength gained, habits formed, confidence built)
If you don’t have any yet, that’s fine - we can create a simple way to collect them as you get clients.
2. Which clients do you MOST enjoy training?
Of the 7 segments above, which 2-3 feel most like “your people”? This helps us target your marketing.
What’s Ready to Go
Once I have testimonials, I can immediately generate:
- Social media posts
- Ad copy for Facebook/Instagram
- Content ideas based on your methods
- Email/text templates for follow-up
Your brochure and business card look professional. Your pricing is competitive. Your methods are unique. Your values differentiate you from everyone else in the market.
The only missing piece is social proof (testimonials/reviews). That’s what turns “this looks good” into “I’m calling this guy.”
Quick Action Items For You
- Text 3-5 people you’ve trained (even friends/family) and ask for a quick testimonial
- Tell me which 2-3 client types feel most like “your people”
His response: Frank’s Response: I Am Blown Away